Google Maps SEO: 5 Surefire Steps to Rank Your Local Business

Paid ads are expensive and it can take six months to a year or more! Provide information like but not limited to your physical address, phone number, category, and attributes. Local results are based primarily on relevance, distance, and prominence.

There are literally hundreds of sites where you can submit your business information for free citations, but the good news is that you can get most of them by simply submitting your information to the four major local business data aggregators: The first type of Google Maps listing is that based on your physical location. This community is for questions and problems relating to Local Guides.

Many directories also give you an option to also list your toll-free number. Think about it. This information displays on the right side of search results when searching for businesses.

10 Easy Tricks to Rank Higher on Google Maps

For example, a marquee company will often have one site for manufacturing, one for hire and perhaps a separate showroom at different addresses. In the main Google Maps app, users may see a single promoted ad at the top of Maps searches, as below:.

Most people will do it for free. Submit your business to directories You should also submit your business to major local directories, which can provide you with additional links and citations and give you a better chance of ranking in Google Maps. As an added benefit to helping with SEO, reviews also help potential customers trust your business. A version of this article originally appeared on AIS Media.

You can also list helpful information on the page like your hours of operation. People that search from the other side of the country are unlikely to see your business in their local 3-pack since you don't have a physical location there.

So, you have a greater chance of appearing in local maps results. Send them an email and ask for a quick review of your product or services on Google.

Make sure that your name, address and phone number NAP is consistent across all sites that you submit to. Your subscription was successful. Optimized listings perform better because they look better.

Address Address Line 1. Remove any Google penalty. Just like it sounds—how far is each potential search result from the location term used in a search? Related Content. You can think of your Google My Business Introduction as a summary of your company, the products and services you offer, and what sets you apart from the competition. So how do you find and use keywords to help increase your local search rankings?

Invest in reputation management software. Also, up to two ads may be shown on searches made from within the Google Maps app itself. For example, entertainment-related businesses are often interesting enough to get local media coverage for openings and other events. See how much nicer the listing looks with that crisp, professional image at the top? Proximity is one of the biggest ranking factors for Google, and one of the most important considerations for people searching.

Something else to check is that your address is actually being displayed in your Maps listing in the first place. Notice how in the example below, the Google Maps results showing up on the map have a lot of reviews , and By improving your search results for other related phrases as well, you increase your reach to more potential customers.

Since then, Google has taken a more local-first approach when ranking search results. So how the heck do you get yourself listed up there? Link Building Best Practices Building links without following a correct strategy is not something you should do.